![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
As many of you know, I teach classes at a martial arts school here in Memphis. We're a small school, and quite frankly, we're getting smaller -- students lost to normal attrition aren't being replaced.
Part of the problem is that we don't advertise, and never have. We rely entirely on word-of-mouth -- from the street, you can't even read the only signage we're allowed, because of the way our section of the building faces.
So I'm looking for ideas. What sort of thing would pique your interest enough to get you to walk through our door?
Some data to work with:
We don't have an advertising budget, so anything we do is going to have to be "shoestring" at best.
Assuming that you were living close enough to attend classes, and had any interest at all in studying some sort of martial art (or were even just curious), what would you recommend we do that would get you or people you know to want to find out more?
Part of the problem is that we don't advertise, and never have. We rely entirely on word-of-mouth -- from the street, you can't even read the only signage we're allowed, because of the way our section of the building faces.
So I'm looking for ideas. What sort of thing would pique your interest enough to get you to walk through our door?
Some data to work with:
- I know that at one time, we were the least expensive school in the city. As far as I know, that is still true.
- We teach two styles: Aikido and Kempo.
- The Aikido school is affiliated with the Honbu Dojo in Japan, and the Kempo dojo is affiliated with Dillman Karate Int'l.
- We hold Kempo classes 3 nights a week, and Aikido classes every weeknight, plus Saturday mornings.
- Here is a link to our website. It is massively outdated, because the student who set it up got in a snit and has refused to update it or turn over control of it. We're working on setting up a new URL with an updated site, but this will give you more info than I can here.
We don't have an advertising budget, so anything we do is going to have to be "shoestring" at best.
Assuming that you were living close enough to attend classes, and had any interest at all in studying some sort of martial art (or were even just curious), what would you recommend we do that would get you or people you know to want to find out more?
